People say social media is unicorn, but it’s really just a big powerful black horse.Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the same.Let’s compare email marketing and social media.Market SizeWhen people ask you how big the social media business opportunity is, tell them it’s about the same as the email business...
