Social Media – A Vicious Circle

Social Media – A Vicious Circle

  I have been working in the social media Field for the past four years. Never had enough of it! There is always something new to learn but becoming a social media expert is something impossible to achieve!

Why?

Everyday we have something new across social media, new technologies on all platforms and knowing it all can’t be done. The struggle continues on all aspects, once you get to know something and understand it and figure out how to do it the right way, a better solution comes up. New tactics and ways to approach, new marketing techniques...it’s a never ending story.

What to do?

I don’t have a specific answer; there is nothing you can do. For the mean time you need to keep up with the hype until the pace is slower.

But we have a lot of experts?

 in my personal opinion , there is no social media expert we are always learning new ways , new understanding , coming up with new ideas and new rules on how to tackle certain issues , how to engage , how to analyze and understand the trends. Until now no one can accurately calculate the ROI of social media because there are plenty of different variables that add up in to the equation leaving many unanswered question…

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Social Media - Rules of Engagement

Social Media is about online conversations on the cloud with rich content. Conversations where suppliers must earn with their consumers. Generating a buzz is by creating a compelling content that people will share and participate in, a content that people find valuable and interesting; plenty of people engage social media without understanding the rules of engagement, having unclear goals beyond their engagement.
Online consumers/ surfers are always looking up information that goes beyond price point and the products/service name or brand, being online means you can have more details about certain products/service understanding its pros, cons and comparing it with similar products/services on the spot.
Rules of Engagement:
Rules of engagement may vary in any social media campaign, but most share these common points
1- Gathering Insights and Understanding the Needs.

Every initiative should take into consideration the following:
a- The target people
b- the time period of the initiative
c- existing number of supporters
d- the expected infiltration
e- Integrity and the ability to deliver


2- Building awareness by initiating a conversation.
a. Add content initiatives
b. Content that solves problems
c. Content that educates and informs
d. Content that entertains

3- Using Applications.
a. Will they generate consumer participation? Site visits? An increase in page views and time on site? Lower the bounce rate? *** Site analytics may vary depending on the type of campaign
4- Giving consumers the ability to interact with your brand and creating their own content.

5- Response
a. The amount of time to answer a query and provide the consumer with support
b. The quality of support
6- Building, maintaining and nurturing relationships with consumers
7- Delivery
a. Satisfaction
b. Closing a Need.

Social media develops every day, starting off with quick and direct initiatives to ensure consumer satisfaction and a return on investment, Ill end my article quoting Sun Tzu from The Art of War saying “In war, then, let your great object be victory, not lengthy campaigns”.

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