Social Media is about online conversations on the cloud with rich content. Conversations where suppliers must earn with their consumers. Generating a buzz is by creating a compelling content that people will share and participate in, a content that people find valuable and interesting; plenty of people engage social media without understanding the rules of engagement, having unclear goals beyond their engagement.
Online consumers/ surfers are always looking up information that goes beyond price point and the products/service name or brand, being online means you can have more details about certain products/service understanding its pros, cons and comparing it with similar products/services on the spot.
Rules of Engagement:
Rules of engagement may vary in any social media campaign, but most share these common points
1- Gathering Insights and Understanding the Needs.
Every initiative should take into consideration the following:
a- The target people
b- the time period of the initiative
c- existing number of supporters
d- the expected infiltration
e- Integrity and the ability to deliver
2- Building awareness by initiating a conversation.
a. Add content initiatives
b. Content that solves problems
c. Content that educates and informs
d. Content that entertains
3- Using Applications.
a. Will they generate consumer participation? Site visits? An increase in page views and time on site? Lower the bounce rate? *** Site analytics may vary depending on the type of campaign
4- Giving consumers the ability to interact with your brand and creating their own content.
5- Response
a. The amount of time to answer a query and provide the consumer with support
b. The quality of support
6- Building, maintaining and nurturing relationships with consumers
7- Delivery
a. Satisfaction
b. Closing a Need.
Social media develops every day, starting off with quick and direct initiatives to ensure consumer satisfaction and a return on investment, Ill end my article quoting Sun Tzu from The Art of War saying “In war, then, let your great object be victory, not lengthy campaigns”.
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